Brand & Web Design
Daniel Roig
This project involved creating the brand identity and digital presence from scratch for the architecture studio Daniel Roig. The client’s brief was clear: they needed an extremely clean and organized style, ensuring the graphic design did not compete with the architectural projects.
Website
Result
A quiet, timeless visual identity based on order and clarity that conveys professionalism from the start.
Visual identity
Logotype: We designed a purely typographic logo using a modern sans-serif font. It represents stability and precision, the core values of the studio.
Color Palette: A strict monochrome palette (black and white) was chosen. This neutrality ensures that the brand never clashes with the colors and textures of the architectural photographs.
System: The visual system is flexible and modular, allowing it to adapt effortlessly from the website to physical stationery (business cards, plans) while maintaining a cohesive look.
Web Design
The website, developed in Framer, translates these brand values into the digital environment.
Minimalist Design: Visual noise was eliminated. The use of white space and a simple layout allows the architectural photography to be the main focus.
User Experience: I prioritized intuitive navigation. Since it is a new studio, it was essential for potential clients to view the work and get in touch without distractions.
